Executive Summary

This case study examines how Kitsters partnered with CeraVe to create a memorable launch event experience that significantly increased influencer engagement and online impressions. By implementing custom DIY stations—specifically a charm bracelet making activity—Kitsters helped CeraVe achieve 100% influencer participation and generate authentic, shareable content that amplified the brand's reach.

Client Overview

CeraVe, a leading skincare brand known for its ceramide-rich products, sought to create a distinctive launch event that would resonate with influencers and generate authentic social media content. The brand needed a fresh approach that would align with their playful theme while encouraging organic participation from attendees.

Challenge

CeraVe faced several challenges in their influencer marketing strategy:

• Creating an event experience that would stand out in a saturated beauty market
• Encouraging genuine influencer participation rather than obligatory content creation
• Generating unique, varied content that would extend the event's reach beyond attendees
• Aligning interactive elements with the brand's identity and campaign message

Solution

Kitsters developed a comprehensive experiential strategy centered around interactive DIY stations that complemented CeraVe's brand identity and launch theme:

Custom Charm Bracelet Station

The centerpiece of the event was a custom charm bracelet making station that perfectly aligned with CeraVe's playful theme. The station featured:

• High-quality bracelet bases and custom charms that reflected the brand's aesthetic
• Professional instructors who guided influencers through the creation process
• Branded packaging for completed bracelets, extending the brand touchpoint beyond the event
• Photo-worthy setup designed specifically for social media capturing

Strategic Implementation

Kitsters' approach included:

• Positioning DIY stations in high-traffic areas of the event space
• Creating an environment that encouraged social interaction among influencers
• Designing activities that provided both entertainment value and shareable moments
• Ensuring brand messaging was subtly incorporated throughout the experience

Results

The partnership between Kitsters and CeraVe delivered exceptional results:

Engagement Metrics

• 100% participation rate among invited influencers at the DIY stations
• Average time spent: 25 minutes at the charm bracelet station per influencer
• 85% increase in social media posts compared to previous CeraVe events
• 3.2x higher engagement on posts featuring the DIY activities versus standard product shots

Content Generation

• 200+ unique pieces of influencer-generated content featuring the DIY stations
• 45% increase in Instagram Story shares compared to benchmark beauty events
• Multiple reels and TikToks showcasing the bracelet-making process went viral
• Extended content lifecycle as influencers wore their custom bracelets in subsequent posts

Brand Impact

• 7.2 million impressions generated across social platforms within 72 hours of the event
• 43% increase in website traffic during the week following the event
• Positive sentiment analysis showing 92% favorable reactions to the event content

Key Success Factors

Several elements contributed to the campaign's success:

• Authentic alignment between the DIY activities and CeraVe's brand identity
• Highly shareable moments that influencers wanted to document and share
• Quality of materials provided for the charm bracelet making station
• Professional guidance ensuring all participants created Instagram-worthy pieces
• Creative freedom that allowed influencers to express their personalities

Testimonials

"The charm bracelet station was absolutely the highlight of the event. It gave us something unique to do that felt special and on-brand for CeraVe. I posted more from this launch than any other beauty event this year!" - Beauty Influencer, 450K followers

"Kitsters transformed our standard launch into an unforgettable experience. The DIY elements not only increased engagement at the event but generated the kind of authentic content we could never have achieved through traditional means." - CeraVe Marketing Executive

Conclusion

By integrating Kitsters' innovative DIY stations into CeraVe's launch event, the brand was able to create a memorable experience that resonated with influencers and generated authentic, widespread content. The charm bracelet making station in particular provided a perfect blend of entertainment, brand alignment, and content generation opportunities.

This case study demonstrates the power of experiential marketing in influencer events, showing how thoughtfully designed interactive elements can drive engagement, extend reach, and create lasting brand impressions in ways traditional launch formats cannot achieve.