India's largest
DIY kits brand.
India's largest DIY kits brand for adults - 100+ unique products spanning art, food, gardening, lifestyle, gin and coffee kits, and more. A fast-scaling consumer company redefining how adults and corporates engage with creativity, self-care, and experiences.
Why We Do What We Do
We believe everyone is born with magic in them - the ability to create the world they dream of, and to imagine a reality where anything is possible.
You can be a gardener one day, a rockstar the next and an astronaut the third. You can turn swings into spaceships and a cardboard box into a stage. You have the magic to turn the world into anything you want it to be.
The Battle With 'Adulting'
As we grow up, the magic gets quietly sucked away by Adulting. It takes the wonder and the excitement, and leaves life dull, monotonous, and mundane - a blur of societal pressure, bills, and endless responsibilities.
We're trapped in a never-ending cycle - earning money to pay the bills, then earning more to pay even more. Bills take over our mind, and our heart slowly starts to lose its magic. The magic it was once born with.
Restoring The Balance
DIY kits are a way back in. A chance to explore 100+ options, try something you've never done before, and refill the imagination and wonder that adulting quietly took away.
Three Steps, Zero Experience
Kickstart the fun
Every kit is designed to get your creative juices flowing - so you make something genuinely cool in about twenty minutes.
Everything included
Each box comes with all the material for the experience, plus a detailed tutorial video that walks you through every step.
Built for beginners
Designed for absolute beginners and self-described non-artists - so anyone can feel the magic again, no talent required.
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Infinite Possibilities
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It is not a what.
It is a 'who'.
Kitsters are people born with magic in them - people who love to create even if they'd never call themselves artists, who can't stand basic, and who love romanticising life. They believe there's more to living than meets the eye, and they aim to experience it to the fullest.
What began as a simple idea - making adulthood more joyful through hands-on activities - has evolved into a cultural movement.
Kitsters solves a distinctly modern problem. Children are encouraged to play, but adults are left with limited options for stress relief, bonding, and creative self-expression. Kitsters spotted that gap and built productised experiences that are simple, accessible, and genuinely rewarding.
A Movement, Growing Fast
Corporate Gifting
The brand has expanded into corporate engagement, with companies across India hosting Kitsters-led workshops for employee bonding and creativity.
Category Leader
Scaling into the category creator in India - trusted by individuals and organizations alike, with 1,000+ five-star ratings.
United States
Recently launched in the US - because adults everywhere crave accessible ways to disconnect from digital overwhelm and reconnect with creativity.
Unforgettable Experiences
Making everyday magical for everyone.
Kitsters is now not just an Indian success story, but a brand that transcends borders - making everyday magical for people all over.