Press & Media

In the Press

India's largest DIY-kit brand, built in Mumbai since 2023. Everything a journalist needs - facts, logos, photos and a human to talk to.

Email info@kitsters.in Get brand assets

Fact sheet

Kitsters at a glance

Verified numbers, current as of this page. Please attribute to Kitsters.

147 kits Plus 78 refills, across food, art & craft, gardening and lifestyle

31,000+ makers People who have made something with a Kitsters box

4.8★ average From more than 4,000 verified customer reviews

Mumbai Designed, sourced and packed in India

Founded 2023 Bootstrapped, independent, no outside funding

Food kits lead Ice Gola, Cotton Candy and Sushi are the top sellers

Stories

Coverage & mentions

Every article and interview we've been part of, newest first.

Punenow NewsMarch 2026

5 Top Websites To Explore DIY, Arts, Crafts, And Creative Kits

Kitsters is named among five top destinations for DIY and craft, singled out for readers who would rather have a ready-to-go creative experience than shop for materials one by one.

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So DelhiJune 2025

Don't Buy, Just DIY Because Kitsters Is Offering 100+ DIY Kits for Everyone, Every Age & Everything!

A full feature on the Kitsters range - painting a textured canvas, stirring up your own gin, rolling sushi, growing herbs on a windowsill, making chuski at home - and on the fact that every kit arrives with all its materials and a tutorial.

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Local SamosaApril 2025

These Indian Brands Made to Our Watchlist in Just One Year - 2023-2024

Local Samosa put Kitsters on its watchlist of Indian brands to follow, describing it as India's largest DIY kits brand for adults, across art, craft, gardening, food and lifestyle.

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YourStory - HerStoryApril 2022

When COVID-19 disrupted her community learning space...

A founder profile of Nidhi Agarwal, tracing the path from turning a Nashik school campus into an after-hours learning centre to building a nationwide creative-experiences business. Published under our earlier name, Book A Workshop, before the 2023 rebrand to Kitsters.

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Media kit

Brand assets

Our logo, colours and type. Please use these as-is - don't recolour, rotate or stretch the mark.

Primary lockup Use on light or photographic backgrounds PNG

Reversed lockup Use on dark or busy backgrounds PNG

Brand colours

Indigo #465AE6
Pink #FF4683
Yellow #FDDA0D
Black #0A0A0A

Typefaces

Snug Black for headlines, always uppercase. Inter for everything else.

Copy & paste

The boilerplate

One paragraph about Kitsters, written so you can drop it straight into a piece.

Kitsters is India's largest DIY-kit brand. Founded in Mumbai in 2023 and still bootstrapped, it makes 147 do-it-yourself kits and 78 refills spanning food, art and craft, gardening and lifestyle - from ice gola and cotton candy to sushi, pottery and tie-dye. More than 31,000 people have made something from a Kitsters box, rating it 4.8 out of 5 across over 4,000 reviews. The brand positions its kits as DIY experiences: a plan for the evening rather than a craft supply.

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