Most companies treat team engagement like a Diwali party.
One big, photographable moment every few months, ending in a speech about what a great team you are a part of.
The logic behind this approach is understandable; big events look and feel meaningful, like money has been spent on employees, with the intention to generate real memories.
Unfortunately, those memories last a few weeks until work starts again, with the odd mention of how that one employee made a fool of themselves - no real impact, and money down the drain!
What these big events cannot do is sustain the weight of a whole year’s worth of feeling like a machine in a factory or a line item in a financial statement, which begs the question, is engagement, as a concept, broken?
This one insight from our client changed the way we saw this, “culture isn’t this event, it is a subscription plan”.
Basically, instead of a irregular and forced interactions, you create a culture of regular and seamless interactions, which lead to cool benefits:
- Predictability, a very important ingredient in culture, wherein the employees can anticipate positive experiences that are to come, allowing them to feel better even before the event
- Trust, a slow yet compounding ingredient that comes from simple follow through of promises made to employees,
This is why the Magic Hour is a subscription - engaging kits delivered to every employee at a regular interval, with no hassle for HRs, and all for a fraction of what you think it costs!
Wish to know what rhythm you company actually needs? A free 20-minute call will tell you exactly that and more, benchmarked against over a 100 of our clients!
