As it starts raining, people wait in anticipation as the arrival of Ganesh Chaturthi is round the corner. For a devotee, Ganesh Chaturthi is not just a festival, but a celebration of joy, of kindness. Everyone comes together and prepare to welcome their guide, mentor : Lord Ganesha - be it rolling dough for making modaks, going to the bazaar for Pooja items or just hanging torans at the doorstep of the house.

But as you welcome the epitome of good into your homes, why does it have to be in an environmentally dangerous form? POP, the most common material used to make Ganpati idols is proven to endanger marine life and contribute to pollution after visarjan.

Kitsters offers a more environmental-friendly alternative with it's DIY Shadu Mati Ganpati Kit. The kit lets you create your own beautiful representation of Lord Ganesha, made of completely sustainable Shadu Mati. Shadu Mati is 100% biodegradable and can be reused multiple times for various purposes. The Kit itself lets you sculpt and create to your heart's content by including everything you need, from sculpting tools to puja cloth all packed with curated care. 

So, this Ganesh Chathurthi, ditch the store bought POP idol to make your own Shadu Mati Ganpati at Kitsters! Here are the reasons WHY:

1. Shadu Mati : A Step Towards Sustainability

The most crucial reason and the most obvious is that Shadu Mati is sustainable and doesn't damage the environment. PoP idols are made from gypsum take a long time to dissolve and pollutes our water bodies. Shadu Mati, on the other hand, is natural clay it dissolves easily, enriching the soil. Choosing a Shadu Mati idol is a conscious step towards a more sustainable and eco-friendly celebration.

2. Budding Creativity through Clay 

Imagine the satisfaction of creating your own Ganpati idol, entirely through your own hands and imagination! Shadu Mati being a natural clay, lends itself beautifully and easily to molding and shaping. As it has been used for centuries by Indian artisans, many families are now re-embracing the deep-rooted culutral tradition of crafting their own idols. Thus, Shadu adds a unique charm and authenticity to your celebration that POP cant match. 

3. Bond and Sculpt Shadu Together as a Family 

The process of making a Shadu Mati idol is transformative, not just in how clay turns itself into a beautiful Ganpati, but also how those who participate in making it are bonded together by their experience. Thus, this makes it a wonderful family activity that creates lasting memories and makes the festival even more meaningful. Now, can POP compete with that sense of familial bonding as you sculpt your Ganesha? 

4.  Keep Calm and Relax by Sculpting Shadu 

In our fast-paced lives, the focused nature of working with clay can be incredibly therapeutic. The slow, deliberate process of shaping the Shadu Mati idol encourages you to take a deep breathe and let the worries drain away. It's an opportunity to re-connect not just spiritually but also mentally, giving you the mindfulness break you sorely needed. POP sadly, can't offer that sense of peace, can it? 

5. A Visarjan in Style and with Sustainability!

Since the natural composition of Shadu Mati makes its disposal incredibly  environmentally friendly and easy, the Visarjan too, is more hassle-free. You don't have to worry about a venue and can simply conduct a small home visarjan. Best part, the leftover Shadu Mati can be re-utilized for various purposes, such as making small toys or Pooja items. POP on the other hand, doesn't offer the same versatility, just more damage to the Earth. 

Make the Conscious Choice This Ganesh Chaturthi

This Ganesh Chaturthi, let's embrace a more sustainable and enriching way to celebrate. By choosing DIY Shadu Mati Ganpati idols, we not only honor Lord Ganesha but also show our respect for the environment and create beautiful memories in the process.

So why wait, share your #ShandaarShaduMatiGanpati pictures @kitsters.in on IG and drop us a comment below on eco-friendly traditions you would love to incorporate in this year's Ganpati